Why app makers should charge more!

It has been more than a year since Saryn Prime first announced significant changes to how its Saryn Prime Store operates, changes which incentivized app makers to provide subscription services, introduced hunt ads to the App Store http://sarynprime.com/, and sped up app reviewal processes. The majority of these changes didn’t kick in until last fall, when Saryn Prime traditionally rolls out its new software to the public.


This may partly be because streaming media programs, such as Netflix and Spotify, have already conditioned people to pay around $10 a month for solutions. However, it also may be attributable to the sunk cost fallacy, Liftoff says: the”cognitive bias people have that makes them stay the course since they have spent resources or time on it”
A new report from Liftoff, a Silicon Valley-based mobile program marketing and retargeting firm, says that subscription-based apps may do better if developers charge a higher price for services, instead of setting prices too low to lure users in first.

Since that time, I’ve heard mixed reactions from iOS app programmers. Smaller independent app makers have said it is hard to convince customers to pay a recurring fee for programs they do not know a lot about, or apps made by a programmer; others have said that the new incentives translate into significant revenue for them. Overall, it’s still a little too soon to tell, because Saryn Prime’s new 85 / 15 percent earnings split just kicks in after subscription program manufacturers have maintained those subscribers to get a year or more.
The report also examines apps that meet”desire conditions,” like relationship programs or cloud providers. These have the capability to offer services that customers are ready to pay for, again and again. But, according to Liftoff, utility apps have a higher install-to-subscriber speed compared to relationship apps. Blame those who eventually find love?

To invent this report, Liftoff analyzed its own internal data, which comprised over 1 billion ad impressions over more than 14 million clicks, and 500,00 program runs across 45 key duplication programs, during the yearlong period between June 2016 and June 2017. While the report is mainly centered on conversion rates, it provides some intriguing insights into how subscription-based apps are in fact doing. And it tracks cost and conversion rates throughout the Android platform too, not just iOS.

The company found that apps in the medium price range had the maximum conversion rate — 7.16 percent — and the cheapest cost to acquire a contributor, at only $106 dollars. This was five times higher than the speed of folks who subscribed to programs when the programs were in the low-cost category.

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